About us

Hi, I’m Bea!

Cross Stitch Co. started because I was frustrated.

As a passionate cross stitcher, I found it surprisingly difficult to buy everything I needed from one place in Australia. I wanted a store with modern, fun cross stitch supplies, an easy-to-use website, fast dispatch, and reasonable postage - but I couldn’t quite find it.

So I decided to create it.

Cross Stitch Co. is my passion project, built for fellow stitchers who just want shopping for their hobby to be simple and enjoyable. Whether you’re picking up your very first kit or adding to a well-loved stash, my goal is to make it easy to find quality supplies you’ll love.

We’re based in beautiful Southern Sydney, Australia, and every order is packed with care. Keeping me company are my two four-legged assistants, Manto (4kg, cute as a button and consumed with rage) and Leo (who can always be found slacking off on the job).

This store will continue to grow and evolve, and I’d genuinely love to hear your feedback. If there’s a product you’d like to see stocked or an idea that would make your shopping experience even better, please let me know. I’m always listening and looking for ways to improve.

Thank you so much for supporting a small Australian business. It truly means the world, and I can’t wait to be a small part of your next stitching project.